Intro to CJA from the Lens of an Adobe Analytics Veteran - S105

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SPEAKERS

  • Derek Tangren

    Derek Tangren

    Product Manager, Adobe Analytics & Customer Journey Analytics, Adobe

ABOUT THE SESSION

Trying to make sense of what Customer Journey Analytics is and how it compares to Adobe Analytics? Come learn from Adobe product manager Derek Tangren, who explains Customer Journey Analytics from his perspective as a user of Adobe Analytics for the past 16 years. Discover how Customer Journey Analytics can help you more quickly get insights to help understand and visualize the entire customer journey like never before. 

In this session, learn how: 

  • Adobe’s XDM schema unlock new ways to combine and use your omnichannel data in CJA 

  • Data Views are used to define dimensions and metrics in CJA 

  • CJA uses report-time transformations to add flexibility and speed to gain additional insights from your data 

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst, Marketing Analyst

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