Making Headless CMS Projects Simple with PGA TOUR - S315

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In a bid to create the perfect, composable tech stack, headless implementations can end up as elaborate exercises that require connecting multiple teams, tools, and technologies. PGA TOUR joins us to discuss key insights and best practices that helped them build a new multichannel experience for golf fans worldwide. 

In this session:

  • Setting the right processes and expectations for headless projects prior to start
  • Aligning business and technical teams, and how Adobe Experience Manager Headless CMS helped PGA TOUR to do this
  • Navigating the complexity around connecting multiple enterprise systems

Use the unique Experience League Community thread here to pose questions prior to, during, or after this session, and the speakers and Adobe team will answer!

Public Track: Content that Drives Performance

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Developer, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Web Marketer, Project Manager, Product Manager, IT Practitioner, Marketing Practitioner

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