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Metrics that Matter: Secret Benchmarks That Drive Results - S123

SPEAKERS
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Managing Sr. Principal Consultant, Enterprise Architecture, Adobe
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Principal Client Partner, Adobe
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ABOUT THE SESSION
Setting benchmarks is key to the continued success of any analytics organization. Are you struggling to identify the best metrics for your organization to use as a yardstick? We've got you covered! Learn from Adobe experts as they highlight secret metrics that they’ve uncovered from working with hundreds of brands across all industries. Discover why these metrics matter and how your organization can start using them today to drive results.
In this session:
- Learn why creating operational metrics can determine the success of your organizational goals
- Understand the process for determining operational metrics that work for your organization
- How to use operational metrics to drive change and deliver success
Public Track: Analytics for Customer Journeys
Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Digital Analyst, IT Executive, Marketing Executive, Web Analyst, Product Manager, Operations Executive, Marketing Analyst
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