Migrate to Web SDK for Modern Data Collection - S430

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  • Douglas Moore

    Douglas Moore

    Sr. Technical Marketing Engineer, Experience Cloud, Adobe

  • Daniel Wright

    Daniel Wright

    Technical Marketing Engineer, Adobe Experience Platform, Adobe


Are you an analytics or martech engineer or technical implementation specialist? Have you heard about the Adobe Experience Platform Web SDK? Are you looking for the real story about migrating to modern data collection techniques? In this session, learn verified migration steps from implementation experts covering Adobe Analytics, Adobe Target, Adobe Audience Manager, Tags, Debugger, Assurance, Adobe Real-Time Customer Data Platform, Customer Journey Analytics, and Adobe Journey Optimizer.

Key takeaways:

  • Why your business stakeholders might want the implementation upgraded to Web SDK
  • How to plan your Web SDK migration and the different ways to migrate
  • Differences between the solution libraries and Web SDK
  • New debugging techniques specific to Web SDK


Public Track: Developer Ecosystem

Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Thought Leadership

Audience Type: Developer, Digital Analyst, Digital Marketer, Segmentation Specialist, Web Analyst, IT Practitioner, Marketing Practitioner, Marketing Analyst

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

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