Multi-Channel Content Syndication at Scale - S711

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  • Dave Grimm

    VP of Digital Enterprise Growth, Blue Shield of California

  • Tom Swanson

    Head of Healthcare Strategy and Marketing, Adobe

  • Venky Ananth

    Sr. VP, Head of HealthCare, Infosys Ltd

  • Emily Wilhoit

    Chief Marketing Officer, Infosys x Blue Acorn iCi


Our world is saturated with content in all forms– from text to video to reels and tweets, individuals are receiving information 24/7. For organizations to create and distribute the right message to the right audience at the right time requires significant orchestration and scalable technology. Join Blue Shield of California to hear how they are leveraging Adobe Experience Manager to syndicate content to their four key audiences: Members, Providers, Brokers, Employers.

Public Track: Content that Drives Performance, Powering your Digital Business with Adobe Experience Cloud, Content Supply Chain

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Developer, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Operations, Project Manager, Web Designer, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst

Industry Focus: Healthcare/Lifesciences

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