Closed captions in English can be accessed in the video player.
Multi-Channel Content Syndication at Scale - S711
VP of Digital Enterprise Growth, Blue Shield of California
Head of Healthcare Strategy and Marketing, Adobe
Sr. VP, Head of HealthCare, Infosys Ltd
Chief Marketing Officer, Infosys x Blue Acorn iCi
Adobe Experience CloudStart a free trial Learn more
Adobe Experience ManagerStart a free trial Learn more
Adobe Experience Manager AssetsStart a free trial Learn more
Adobe Experience Manager SitesStart a free trial Learn more
No materials available for this session
ABOUT THE SESSION
Our world is saturated with content in all forms– from text to video to reels and tweets, individuals are receiving information 24/7. For organizations to create and distribute the right message to the right audience at the right time requires significant orchestration and scalable technology. Join Blue Shield of California to hear how they are leveraging Adobe Experience Manager to syndicate content to their four key audiences: Members, Providers, Brokers, Employers.
Public Track: Content that Drives Performance, Powering your Digital Business with Adobe Experience Cloud, Content Supply Chain
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Campaign Manager, Developer, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Operations, Project Manager, Web Designer, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst
Industry Focus: Healthcare/Lifesciences
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Digital experience insights
Explore even more digital experience insights with these short videos.
Success starts with Experience League.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.