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Personalization Strategies in the Cookieless Now - S412
Sr. Product Manager, Adobe
General Manager, Media - Product & Technology, carsales.com Ltd
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ABOUT THE SESSION
Personalization is vital for creating great customer experiences and driving growth, however, the evolving landscape of privacy expectations and regulations presents challenges for marketers. As consumers demand greater privacy protection, brands must rethink their data strategies, technology stacks, and operating models to deliver effective personalization.
Join us at Adobe Summit to discover how Carsales is utilizing Adobe Real-Time Customer Data Platform to implement a trust-based engagement model for delivering first-class personalization. We'll also dive deep into the best practices for privacy-safe enrich using Segment Match for enhanced personalization.
By the end of the session, you'll have clear strategies for executing effective personalization, using the latest technologies and operating models. Join us and get ahead of the curve in the new era of privacy-focused marketing.
Carsales is also the parent company of US based marketplace Trader Interactive
Public Track: Customer Data Management and Activation
Technical Level: General Audience, Beginner, Intermediate
Presentation Style: Tips & Tricks
Audience Type: Advertiser, Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst, Media Planner
Industry Focus: Automotive
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