Privacy & Governance 102: Responsible Data Management Across Channels - S407

You're tasked to safely manage and optimize consumer data collection, audience strategy, and cross-channel activation with a customer data platform (CDP). Your business can't afford losses to the bottom line – and consumer trust – due to security breaches and poor data hygiene. All this while keeping HIPAA, CCPA, CPRA, GDPR, and CMPs in mind. Whether you’re a tech team supporting marketing, a legal or privacy leader guiding teams on data usage policies, or a digital professional responsible for data stewardship, learn how you can build a CDP foundation of trust in the context of your role.

This session covers:

• Privacy-by-design capabilities in Adobe Real-Time CDP
• Simple data governance best practices across use cases, such as customer acquisition, personalization at scale, and data collaboration
• Launching a data stewardship consortium to build bridges across IT, security, privacy, and marketing

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: General Audience, Beginner, Intermediate

Presentation Style: Tips & Tricks

Audience Type: Advertiser, Business Analyst, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Commerce Marketer/Merchandiser, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst