Sunbelt Rentals: Journey to B2B Digital Commerce - S518

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How do you build a modern digital experience at an established B2B business with over 1,200 North American locations, 11 lines of business, thousands of sales team members, and a complex equipment rental business model? That was the challenge that Bryan Gassler, VP of e-commerce, and his colleagues at Sunbelt Rentals set out to solve. Hear how the team designed a clear strategy, advocated with internal stakeholders, and developed new processes to transform Sunbelt Rentals into a digital business. Bryan and Tyler Stafford, senior director of product management, share strategies to jump-start your B2B digital transformation.

In this session, learn how to

  • Make the case for major digital transformation within an established B2B business
  • Structure your team for success with an agile, product-led mindset
  • Build a multichannel digital experience that supports sellers and empowers customers with Adobe Experience Manager and Adobe Commerce

Public Track: Commerce Made Personal

Type: Session

Technical Level: General Audience, Beginner

Presentation Style: Case/Use Study

Audience Type: IT Executive, Commerce Executive, Commerce Marketer/Merchandiser, Operations, Project Manager, Operations Executive

Industry Focus: Automotive, Commerce, High Tech, Industrial Manufacturing, Distribution/Wholesale

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