How do you build a modern digital experience at an established B2B business with over 1,200 North American locations, 11 lines of business, thousands of sales team members, and a complex equipment rental business model? That was the challenge that Bryan Gassler, VP of e-commerce, and his colleagues at Sunbelt Rentals set out to solve. Hear how the team designed a clear strategy, advocated with internal stakeholders, and developed new processes to transform Sunbelt Rentals into a digital business. Bryan and Tyler Stafford, senior director of product management, share strategies to jump-start your B2B digital transformation.
In this session, learn how to
- Make the case for major digital transformation within an established B2B business
- Structure your team for success with an agile, product-led mindset
- Build a multichannel digital experience that supports sellers and empowers customers with Adobe Experience Manager and Adobe Commerce