Tips, Tricks & Use Cases for Data Collection and Activation - S426

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  • Rudi Shumpert

    Rudi Shumpert

    Sr. Evangelist , Adobe

  • Pam Frei

    Pam Frei

    Sr. Manager, Analytics & Optimization, Caesars Entertainment

  • Jim Gordon

    Jim Gordon

    Analytics Architect, Search Discovery


Do you have questions about the deprecation of third-party cookies? Are you wondering about the Facebook Conversions API or other server-to-server conversion tracking? Are you missing opportunities to activate non-Adobe systems that respond to customer behavior in real time?

In this panel discussion, learn how Jim Gordon, Analytics Architect at Search Discovery and Pam Frei, Senior Manager of Analytics & Optimization at Caesars Entertainment are using modern data collection and activation strategies to enable better customer conversations and experiences.

In this session:

  • Learn what works in actual implementations
  • See brief use case demos, followed by analysis discussions
  • Discover current best practices for event-driven activation in Customer Experience Management


Public Track: Developer Ecosystem

Type: Session

Technical Level: Beginner, Intermediate, Advanced

Presentation Style: Case/Use Study

Audience Type: Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Mobile Marketer, Segmentation Specialist, Channel Marketer, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, IT Practitioner, Marketing Practitioner, Marketing Analyst

Industry Focus: Advertising/Publishing, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Professional Services, Retail, Telecommunications, Travel & Hospitality

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