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Use Automation to Deliver Personalized Customer Experiences - S429
Group Product Manager, Adobe
Product Manager, Digital Experience, Adobe
Adobe Journey OptimizerStart a free trial Learn more
Adobe TargetStart a free trial Learn more
Adobe WorkfrontStart a free trial Learn more
Adobe Experience Manager AssetsStart a free trial Learn more
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ABOUT THE SESSION
How many messages do you ignore every day? Creating and managing effective customer communications at scale requires many people working together effectively while also keeping everyone informed in real time across teams, apps, products, and systems. Collaboration like this only succeeds and scales with the right tools. Learn how to automate relevant and personal experiences for your customers while enabling your team to do their best work much more efficiently.
In this session, learn how to use:
- The automation and integration capabilities of Adobe Workfront Fusion to automate critical business processes for inbound and outbound marketing activities
- Workfront, Adobe Experience Manager Assets, Adobe Target, and Adobe Journey Optimizer powered by Fusion to deliver exceptional and intelligent customer experiences
Public Track: Developer Ecosystem, Content Supply Chain
Technical Level: General Audience, Beginner, Intermediate, Advanced
Presentation Style: Value Realization
Audience Type: Advertiser, Campaign Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Marketing Practitioner
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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