Use Automation to Deliver Personalized Customer Experiences - S429

How many messages do you ignore every day? Creating and managing effective customer communications at scale requires many people working together effectively while also keeping everyone informed in real time across teams, apps, products, and systems. Collaboration like this only succeeds and scales with the right tools. Learn how to automate relevant and personal experiences for your customers while enabling your team to do their best work much more efficiently.

In this session, learn how to use:

• The automation and integration capabilities of Adobe Workfront Fusion to automate critical business processes for inbound and outbound marketing activities
• Workfront, Adobe Experience Manager Assets, Adobe Target, and Adobe Journey Optimizer powered by Fusion to deliver exceptional and intelligent customer experiences

Public Track: Developer Ecosystem, Content Supply Chain

Type: Session

Technical Level: General Audience, Beginner, Intermediate, Advanced

Presentation Style: Value Realization

Audience Type: Advertiser, Campaign Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Marketing Practitioner

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality