Welcome to Adobe Analytics – Where Do I Start? - S103

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SPEAKERS

  • Greg Cobb

    Greg Cobb

    Expert Solution Consultant, Adobe

ABOUT THE SESSION

You now own the best customer experience and digital analytics solution on the planet … what’s next? Boot camp your entire team into a modern insights machine. We cover specific success criteria and a measurement framework for executives, provide critical enablement for managers, and give beginner analysts practical tools that you can use immediately. Each role will leave understanding the critical and tactical steps needed for getting immediate traction while also being set up for long-term success.  

In this session: 

  • Gain an understanding of the building blocks of Adobe Analytics, including metrics, dimensions, and campaign attribution 

  • Get equipped to use advanced analysis tools in your workflow  

  • Measure the success and value of your analytics program to your organization

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: Beginner

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Digital Analyst, Web Analyst, Product Manager, Marketing Analyst

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