In-person on-demand session

AI: Rewriting the E-commerce Playbook for 2024 - S726

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SPEAKERS

ABOUT THE SESSION

In 2024, you have to make an impact with AI. The smartest e-commerce companies are embracing AI, changing the way they work and how they engage with their customers. Hear what’s working — and what’s not — and how people are innovating with AI.

This session:

  • Highlights how AI is transforming the way customers discover products and make purchases, and explores the anticipated shifts in this landscape over the coming years
  • Explores the latest AI e-commerce use cases and which ones we think will last
  • Jumps into how new AI is directly driving outcomes, including margin and conversion

Track: Commerce, Generative AI , Personalized Insights and Engagement

Presentation Style: Case/use study, Thought leadership

Audience Type: Digital marketer, Marketing executive, Commerce professional, Marketing technologist

Technical Level: General audience

Industry Focus: Commerce, Consumer goods, Retail, Telecommunications

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