Closed captions in English can be accessed in the video player.
In-person on-demand session
Authors of Adventure: The Multifaceted Role of CJA in Crafting Compelling Journeys - S109
SPEAKERS
-
Expert Solution Consultant, Adobe
Featured Products
Session resources
No resources available for this session
Session Resources
Sign in to download session resources
ABOUT THE SESSION
Discover the strategic role Adobe Customer Journey Analytics (CJA) plays in crafting compelling experiences with Adobe Real-Time CDP and Adobe Journey Optimzer while serving as your centralized data analysis and dashboarding hub. Become an “author of adventure” for customers interacting with your brand. Explore how personalized insights and engagement begins and ends with data.
Learn how to:
- Use data to craft compelling customer journeys
- Turn your customer insights into action
- Centralize with and use CJA to bookend your journey measurement
Track: Analytics
Presentation Style: Tips and tricks
Audience Type: Digital analyst, Audience strategist, Data scientist, Marketing analyst, Data practitioner, Omnichannel architect
Technical Level: General audience
Industry Focus: Industrial manufacturing
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.
ADOBE GENSTUDIO