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In-person on-demand session
Case Study: Growth Through Personalization & Scaling Connected Experiences - S521
SPEAKERS
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Direction, Solution Architecture, Adobe
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Global Director, Head of Marketing Technology & Strategy Solutions, General Motors
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ABOUT THE SESSION
Get inspired by real-world examples of how experience-driven businesses are achieving growth by scaling capabilities to design and deliver more personalized experiences for their customers with modernized and connected data, customer measurement, and engagement technologies.
In this session:
- Learn about the use case–driven approach adopted with examples, the implementation twists and turns, the wins, and the road ahead
- Gain tips that can help your company get started on a similar path or course-correct
Track: Analytics , Customer Data Management and Acquisition, Customer Journey Management , Personalized Insights and Engagement
Presentation Style: Case/use study
Audience Type: Digital marketer, IT executive, Marketing executive, Operations professional, Project/program manager, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Data practitioner, IT professional, Legal/privacy officer, Marketing technologist
Technical Level: General audience, Beginner, Intermediate, Advanced
Industry Focus: Advertising/publishing, Automotive, Commerce, Consulting/agency, Consumer goods, Education, Government, Healthcare and life sciences, High tech, Industrial manufacturing, Media, entertainment, and communications, IT professional services, Retail, Telecommunications, Travel, hospitality, and dining, Distribution/wholesale
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