In-person on-demand session

CJA’s Secret Sauce: Infusing the Identity Graph for Seamless User Journeys - S113

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SPEAKERS

ABOUT THE SESSION

Do you wonder how some online retailers make it so easy to spend vast sums of money without a second thought? Or how a popular EV automaker creates a car buying and maintenance experience so simple it’s almost enjoyable? It’s time to share the recipe for success in creating those frictionless user journeys. In this session, we reveal the secret sauce of graph-based identity stitching in Adobe Customer Journey Analytics and the role it plays in cooking up a meaningful yet effortless experience for driving long-lasting customer loyalty and achieving Michelin Star status. 

Put on your chef’s hat to: 

  • Savor the flavor – remove common frustrations for a seamless user journey
  • Boost the umami – improve authentication rates through graph-based stitching
  • Chart the course – map your customer journey for optimal satisfaction
  • Garnish the dish – add best practices for a seamless experience
  • Enjoy a satisfied and loyal customer base!

Track: Analytics

Presentation Style: Tips and tricks

Audience Type: Digital analyst, Marketing executive, Data scientist, Marketing analyst, Data practitioner, Omnichannel architect

Technical Level: Intermediate, Advanced

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