In-person on-demand session

From Data to Dollars: Driving Abandoned Cart Revenue with Marketo Engage - S213

Closed captions in English can be accessed in the video player.

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SPEAKERS

  • April Deibert

    April Deibert

    Technical Architect – Marketing Automation, Perficient

  • Ronald Gaines

    Ronald Gaines

    Sr. Manager MarTech & Data Analytics, Sunbelt Rentals Inc.

ABOUT THE SESSION

Hear firsthand how Adobe Marketo Engage and Adobe Commerce were used for a remarkable abandoned cart conversion increase, translating to millions in revenue. Sunbelt Rentals, a leader in equipment and tool rentals, partnered with Adobe Platinum Partner Perficient on an extraordinary journey of business alignment, capability exploration, and iterative cross-team collaboration.

In this case study, learn how to:

  • Align to business goals, create a proof of concept, and fund your roadmap using Marketo Engage
  • Recover abandoned cart revenue using custom objects, velocity scripting, and nurture orchestration
  • Use Marketo Engage data to create a full customer view

Track: Commerce, B2B Marketing

Presentation Style: Case/use study

Audience Type: Digital analyst, Digital marketer, Marketing executive, Operations professional, Marketing practitioner, Marketing analyst, Marketing operations , Commerce professional, Data practitioner, Marketing technologist

Technical Level: Intermediate, Advanced

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