In-person on-demand session

Streamlining the Content Supply Chain: An Inside Look at Vanguard’s Journey - S318

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SPEAKERS

ABOUT THE SESSION

Vanguard, a global leader in investment management, transitioned its siloed customer journey operations to a streamlined content supply chain in less than six months. Learn about the steps Vanguard took to enhance collaboration with Adobe Workfront and how integrations across the Adobe Experience Cloud platform are driving greater efficiency, productivity, and higher returns.

In this session:

  • Learn how Vanguard established a single source of truth to manage project execution with the goal of reducing time to market by 25%
  • Explore how Vanguard integrated Workfront and Adobe Experience Manager Assets to streamline asset review, publishing, and storage
  • Gain insights into effective training and change management strategies that were instrumental in smoothly transitioning Vanguard’s teams to the new system

Track: Content Supply Chain

Presentation Style: Case/use study

Audience Type: Digital marketer, IT executive, Marketing executive, Operations professional, Project/program manager, Marketing practitioner, Marketing operations , Business decision maker, Marketing technologist, People manager

Technical Level: General audience, Beginner, Intermediate

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