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Elevated Brand Experience: Orchestrating Discoverability for the Agentic Web
AI is increasingly shaping how brands are experienced, trusted, and chosen. As customers interact with AI assistants in their everyday lives, expectations for discovery, engagement, and decision-making are changing. To succeed in this environment, brands must move beyond static content and isolated interactions, delivering guided, conversational experiences that reflect intent in the moment while maintaining control over voice, accuracy, and compliance across owned and third-party environments. In this Strategy Keynote, you’ll hear from Loni Stark, VP of Strategy and Product, along with Jason Cherok, VP of Product, Design and Analytics, and Kate Fedishen, VP of Marketing Transformation at Dick’s Sporting Goods, on how brands can thrive in the agentic era by orchestrating intelligent content, trust signals, and real-time insights into cohesive experiences. Through live demonstrations and real-world examples, you’ll see how brands can guide customers with confidence, remain in control of how they’re represented, and carry intent forward across connected experiences while maintaining trust and brand integrity.
From Tools to Teammates: The Agentic Future of Customer Engagement
Great marketing teams don't just need better tools. They need more hands on deck. In this Strategy keynote, discover how Adobe is redefining customer engagement for the agentic era — where AI doesn't just inform decisions, but works alongside your team to orchestrate experiences across data, journeys, and channels in real time. Discover how leading brands are making the shift from campaign-based execution to continuous, intelligent engagement — and what it means to assign AI a goal rather than just ask it a question. From operational workflows to competitive response campaigns, see how agentic AI transforms the speed and scale of customer engagement without replacing the human creativity and judgment at the heart of great marketing. Join Adobe's Sundeep Parsa, Vice President of Adobe Product, and Anoop Sreenivasan, Intuit's Vice President, Go-To-Market Technologies, for a hands-on look at what agentic customer engagement looks like in practice — and how your organization can put it to work today.
Transforming your Content Supply Chain for the AI World
AI isn’t just accelerating content creation, it’s restructuring the entire content economy and redefining what speed, scale, and relevance mean. Most content supply chains were never built for this level of content demand, and collapse under the weight of real-time personalization, exploding content formats, and new intelligent channels. Learn from Brent Rudewick, VP of Adobe GenStudio Product and Strategy, how Adobe is helping forward‑leaning brands turn this pressure into progress by building a content supply chain for the AI world — shifting from static, linear workflows to dynamic agentic systems where humans guide strategy and AI agents orchestrate execution. Brent will be joined by Moria Fredrickson, VP of Brand and Digital Experience at Lumen, to share how Lumen is partnering with Adobe to transform their content supply chain — realizing the promise of agentic AI while preserving the human creativity that keeps marketing content relatable and engaging.
Check out Keynotes and Sneaks.
ON DEMAND
Day One Keynote
Join us as NVIDIA, NBCUniversal, and Comcast/Xfinity brand leaders take the stage in the Day One Keynote.
Tuesday, April 21 | 9am PDT
Day Two Keynote
Gain insights at the Day Two Keynote from C-suite leaders at Adobe, Procter & Gamble, and DICK'S Sporting Goods.
Tuesday, April 21 | 6pm PDT
Sneaks
Get a first look at fresh ideas from Adobe Labs at Sneaks, co‑hosted by comedian, actor, and writer Iliza Shlesinger.
Get inspired by our featured speakers.
Expert perspectives you won’t want to miss.
Jon Gieselman
Chief Growth Officer, Comcast/Xfinity
Ashish Desai
EVP, AI & Enterprise Innovation, NBC Universal
Emma Chiu
Global Director, VML Intelligence, VML
Neil Letchford
VP Digital Engineering, Virgin Atlantic
David Wadhwani
President, Creative & Productivity Business, Adobe
Jason Carmel
Global Lead, Creative Data, VML
Sundus Alfi
Sr. Editor, Thought Leadership, Oxford Economics
Amit Ahuja
SVP, Experience Cloud Products, Adobe
Anjul Bhambhri
SVP, Experience Cloud Engineering, Adobe
Varun Parmar
General Manager of GenStudio and Firefly Enterprise, Adobe
Adam Justis
VP, Enterprise Marketing - Solution Marketing and Evangelism, Adobe
Eric Matisoff
Adobe Evangelist, Adobe
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Adobe CX Enterprise
Orchestrate seamless experiences by anticipating intent and personalizing every interaction in real time.
Adobe Brand Intelligence
Ensure brand consistency at scale by automatically applying insights from your assets and decisions.
Adobe CX Enterprise Coworker
Drive continuous execution with minimal oversight using real-time insights and built-in controls.
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Get to know the individuals, teams, and companies shaping the future of customer experience across industries and regions.
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