Closed captions in English will be available soon.
AbbVie Transforms Enrollment Experience with Adobe Experience Manager Forms
Speakers
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Melissa Reano
Sr Product Marketing Manager - AEM Forms, Adobe
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Shivendra Singh
Chief Architect, AbbVie
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Rohit Gade
Associate Director, Web Platforms, AbbVie
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About the Session
Life sciences organizations must balance global scale, regulatory compliance, and the need for seamless patient and provider experiences. Yet, many still rely on legacy forms solutions that are difficult to author, hard to integrate, and costly to scale. AbbVie shares how it took a modern approach to digital enrollment using Adobe Experience Manager Forms to power patient services, provider interactions, and internal workflows across the enterprise.
Key takeaways:
- How AbbVie simplified form authoring and created intuitive, guided experiences by leveraging Adobe Experience Manager as a Cloud Service
- AbbVie’s vision for the future, including how agentic AI capabilities can accelerate form development and reduce authoring time
Industry : Healthcare and Life Sciences
Technical Level: General Audience
Track: Brand Visibility and Content Management in the Agentic Web
Content Category: Case/Use Study
Audience : Developer, Marketer, Content Manager, IT , AI Strategy/Technology
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