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AEM Forms: AI Innovations for Lead Generation, Automation, and Enrollment
In-Person On-Demand Session
AEM Forms: AI Innovations for Lead Generation, Automation, and Enrollment - S323
Speakers
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Arun Taneja
Director, Product Management, Experience Manager Forms, Adobe
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Melissa Reano
Sr Product Marketing Manager - AEM Forms, Adobe
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Session Resources
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About the Session
Forms are no longer static but dynamic experiences that power AI-driven brand discovery and help end users accomplish their goals, from booking service appointments to completing enrollments. Adobe Experience Manager Forms brings this vision to life by using AI-powered automation to understand author and end-user intent. It optimizes every interaction, whether human or agentic, to generate leads, automate business processes, and accelerate enrollment. Learn firsthand from Adobe product experts how our 2026 innovations enable agentic form creation and completion that drive efficiency and conversions.
Key takeaways:
- Intent-based form authoring that maintains brand consistency and regulatory compliance
- Multimodal form experiences optimized for end users and AI agents
- Optimized form performance for discoverability, engagement, and conversion across human and AI interactions
Technical Level: General Audience
Track: Brand Visibility and Content Management in the Agentic Web
Content Category: Tips and Tricks
Audience : Campaign Marketer, Developer, Digital Marketer, Executive, Marketer, Content Manager, IT , Martech Professional, AI Strategy/Technology , Brand Marketer
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Adobe CX Enterprise
Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.