AEM Forms: AI Innovations for Lead Generation, Automation, and Enrollment

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Speakers

  • Arun Taneja

    Arun Taneja

    Director, Product Management, Experience Manager Forms, Adobe

  • Melissa Reano

    Melissa Reano

    Sr Product Marketing Manager - AEM Forms, Adobe

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Session Resources

About the Session

Forms are no longer static but dynamic experiences that power AI-driven brand discovery and help end users accomplish their goals, from booking service appointments to completing enrollments. Adobe Experience Manager Forms brings this vision to life by using AI-powered automation to understand author and end-user intent. It optimizes every interaction, whether human or agentic, to generate leads, automate business processes, and accelerate enrollment. Learn firsthand from Adobe product experts how our 2026 innovations enable agentic form creation and completion that drive efficiency and conversions.

Key takeaways:

  • Intent-based form authoring that maintains brand consistency and regulatory compliance
  • Multimodal form experiences optimized for end users and AI agents
  • Optimized form performance for discoverability, engagement, and conversion across human and AI interactions

Technical Level: General Audience

Track: Brand Visibility and Content Management in the Agentic Web

Content Category: Tips and Tricks

Audience : Campaign Marketer, Developer, Digital Marketer, Executive, Marketer, Content Manager, IT , Martech Professional, AI Strategy/Technology , Brand Marketer

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