Expand your skills with innovative sessions.

Maximize Creativity and Scale Content - SK3

The creative content landscape is experiencing a tectonic transformation. Demand for content to drive personalization is skyrocketing, but budge...

Adobe on Adobe: Marketo Engage and Best Practices for Global Marketing Ops - VS215

• Raquel Banderas, Director Marketing Operations, Adobe
• Spencer Ure, Global Marketing Operations Manager, Adobe

Learn about Adobe’s approach to consolidating marketing operations using Marketo Engage, including standardizing processes and technology, enhancing gov...

How Cognizant Effectively Manages Multiple Adobe Workfront Groups - VS310

• Sujatha TS, Workfront Strategist, Cognizant
• Jaime Davidson, Sr. Manager, Organizational Effectiveness MarTech, Cognizant

Discover how company priorities determine the why and how of using Adobe Workfront through Cognizant’s experience. Cognizant had multiple Workfront user groups that w...

How Mayo Clinic Uses Adobe Workfront to Manage Resources - VS311

• Erin Kuchera, Creative Operations Manager, Mayo Clinic
• Tia Calvert, Department of Marketing and Brand Strategy | Product Manager, Mayo Clinic

Resource management is a key component in making data-driven decisions. Managing resources brings transparency and understanding to your ...

The Future of Adobe Workfront - S302

• Laurel Hahn Zimmer, Director, Product Management, Adobe
• Brent Rudewick, Sr. Director, Head of Adobe Workfront Product Management & Strategy, Adobe

It’s said that the best way to predict the future is to create it. Join Adobe Workfront product leaders, Brent and Laurel, to get a sneak peek of the future of strategic plan...

How Adobe Optimized Its Content Supply Chain - S316

• Heather Freeland, Chief Brand Officer, Adobe
• Mike Inman, Sr. Director, Digital Experience Marketing, Adobe

Every digital experience begins with a piece of content – whether it’s an image, video, animation, document, or 3D rendering. Get a close look at how Adobe ...

Transforming OneBlood’s Donor Experience with a Seamless Digital Ecosystem - S716

• Travis Melton, Solution Architect, Rightpoint
• Kelly Singleton, Marketing Program Manager, OneBlood

Embarking on a transformative journey, OneBlood, a prominent not-for-profit blood center, partnered with Rightpoint to enhance donor engagement and return in...

T-Mobile: A Smart Approach to Intelligent Content - S736

Working with IBM, T-Mobile is creating an intelligent content supply chain that has already saved more than $2 million by automating their workflows and has incre...

Always Coca-Cola: An Iconic Brand's Mission to Get to Know Its Customers - S718

The Coca-Cola Company is undergoing an epic marketing transformation. Previously an organization removed from its customers, it’s now on a mission to bring t...

Simplifying the Adobe Workfront Experience Through AI - S303

• Jason Barron, Sr. Product Manager, Adobe
• Ben Robbins, Group Product Manager, Adobe

Come see how Adobe Workfront leverages AI to simplify user adoption and reduce friction. AI assistants can support change management and help administrators con...

Spilling the Tea: How Workfront Uses Workfront for Planning and Workflow - S301

• Chelsie Burkett, Sr. Business Process Analyst, Adobe
• Jeremy Flores, Senior Product Manager, Adobe

Planning and execution tracking is crucial for all businesses, including Adobe Workfront. And that's why Workfront operations uses their own product to stay ...

Leveraging GenAI to Deliver Personalization at Scale - S713

• Alissa Hansen, Chief Production Officer, Critical Mass
• Jay Proulx, Global Adobe Platform Lead, Credera

See how Omnicom’s proprietary approach to managing content workflows and optimizing hyper-personalized marketing campaigns unlocks areas of new growth a...

Remedy Your Healthcare Content Supply Chain to Drive Velocity and Impact - S762

Driven by consumer demand for 1:1 experiences across a growing number of channels, the need for personalized content continues to rise — is your organi...

The New B2B Paradigm: Scaling Content Visibility and Performance - S921

• Steve Schultz, Head of Marketing Technology, Esri
• Nick Harper, Sr. Manager, High Tech B2B Strategy & Marketing, Adobe

Today’s B2B buyers increasingly depend on digital content to guide their vendor selections, now seeking content that is relevant and can drive decisions. The ch...

Introducing Experience-Led Customer Acquisition with Adobe - S513

• Greg Collison, Head of Product, Adobe Advertising, Adobe
• Alyssa Espiritu, Senior Product Marketing Manager, Adobe

Adobe is leading the way in shifting from price-led to experience-led optimization in customer acquisition. Marketing strategies are being turned upside down by cookiele...

Fannie Mae’s Journey to Optimization with Adobe Workfront - S720

• Julia Noonan, Digital and Technology Senior Manager, Fannie Mae
• Jen Krempa, Chief Strategy Officer, LeapPoint

Since its initial implementation in 2018, Fannie Mae has leveraged Adobe Workfront to break down silos and enable more seamless workflows. The result? Th...

Vanguard’s Top Adobe Workfront Implementation Tips & Tricks - S308

• Susan McLaughlin, Sr. Creative Group Director: Design, Video, Motion and Creative Operations, Vanguard
• Nina Grossberg, Sr. MarTech Enablement Lead, Vanguard

Implementing modern workflow management is a journey, not a sprint. Learn how Vanguard’s Marketing Technology team and RHC, Vanguard’s in...

Trust What You Create: GenAI and the Future of Work - S737

GenAI is revolutionizing the future of work, talent and team dynamics and reshaping marketing and customer experiences. GenAI’s impact isn’t just increased produc...

Up-Level Content Reviews with AI and Automation - S621

• Shannon Hartley, Executive Director, Life Science Business Consulting, EY
• DeAnn West, Editorial Manager, Content Capabilities, GSK

About two-thirds of customers say that they’ll only continue buying products from a brand if they trust the company behind them, according to the Edelman Trust Bar...

The Secret to a High-Performing Content Supply Chain: Data Standards - S728

• Chris Comstock, Chief Growth Officer, Claravine
• Dan Bowes, Adobe Workfront & Content Supply Chain EMEA Lead, IBM

How can you be confident that your content decisions deliver business results? By establishing an enterprise content supply chain. A content supply chain is the...

Legacy Systems, Organizational Complexity, and Your Content Supply Chain - S738

Streamlining your content supply chain helps you achieve operational efficiency and enables your team to do more with less. Good news: Every team has pieces ...

Novo Nordisk’s Blueprint for Omnichannel Success - S709

• Dipen Patel, Director, OmniChannel Customer Experience Operations, Novo Nordisk
• Will Goelzer, Sr. Manager, Accenture

In partnership with Accenture and Adobe, Novo Nordisk has developed a best-in-class experience enablement capability harnessing the combined power of data a...

Revolutionizing Content Production with Adobe - S305

• Etienne Bosch, Group Manager, Product Management, Adobe
• Caroline Ossmann, Sr. Product Manager, Adobe

Struggling with content production at scale? Join us to learn how Adobe's Content Supply Chain Solution – powered by Adobe Workfront, Frame.io, Adobe Cre...

Marriott's Workfront Journey from Human Glue to Automagical Personalization - S307

• Anderson Delima, Global Marketing Workflow and Automation Platforms Sr. Manager, Marriott International
• Megan Munoz, Sr. Manager, Co-brand Marketing Orchestration Strategy, Marriott

Marriott realized its owned-channel go-to-market process was actually many processes being held together by human glue. After stitching it all together, Marriott...