Before the Login: How Sling TV Turns Anonymous Visitors into Customers

Closed captions in English coming soon.

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Speakers

  • Pedro Monjo

    Pedro Monjo

    Managing Principal Enterprise Architect, Adobe

  • Anish Raul

    Anish Raul

    Sr. Marketing Lead - Personalization , Sling TV

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Session Resources

About the Session

Discover how Sling TV cracked the code to engage anonymous visitors and drive customer acquisition by using Adobe Real-Time Customer Data Platform, Adobe Target, and TransUnion’s third-party data to enrich customer profiles and personalize a visitor’s first page interaction.

Key takeaways:

  • How third-party data can enhance first-party data to enrich RT-CDP
  • Leveraging actionable signals from RT-CDP to personalize content and site experiences
  • Boosting website engagement, acquiring desirable customers, and maximizing profitability

 

Industry: Media, Entertainment, and Communications

Technical Level: General Audience

Track: Customer Acquisition

Presentation Style: Case/Use Study

Audience: Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Audience Strategist, Project/Program Manager, Marketing Practitioner, Marketing Analyst, Business Decision Maker, Data Practitioner, Marketing Technologist

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