Clicks to Visibility: How General Motors Builds Brand Presence in AI Search

AI-powered search and conversational experiences are reshaping how buyers research, compare, and choose brands. LLMs no longer just surface links - they interpret, recommend, and shape the narrative about your brand before a customer ever visits your site. The question is no longer simply “Did they click?” but “Were we visible, cited, accurate, and trusted in that moment?” Yet most digital experiences were built for human audiences, not agentic ones.
Join this session to learn how Adobe LLM Optimizer helps General Motors (GM) and other brands understand where and how they appear across LLMs, which signals drive that visibility, and which actionable recommendations can turn those insights into changes across site experiences, content strategy, and the partners shaping new search surfaces.
We’ll also explore how GM is navigating AI search across national and local dealership experiences, ensuring that when LLMs answer automotive and mobility questions, they surface authoritative and brand-safe GM narratives. We’ll examine the emerging KPIs redefining success - where visibility, citations, and sentiment begin to rival CTRs - and why brands that align SEO, web, PR, social, and partnerships around a unified story will be better positioned for AI-driven discovery.

Join us to:

• Learn how LLMs gather, interpret, and synthesize information about your brand across owned and third-party sources.
• Understand how to influence the narrative created by LLMs while maintaining brand accuracy and safety.
• See how GM is aligning national and local digital experiences to strengthen visibility in AI-generated answers.

Technical Level: General Audience

Track: Brand Visibility and Content Management in the Agentic Web

Content Category: Tips and Tricks

Audience : Campaign Marketer, Developer, Digital Marketer, Executive, Content Marketer, Marketer, Web Analyst, Operations Marketer , Commerce Professional, Content Manager, IT , Martech Professional, AI Strategy/Technology , Brand Marketer