Breakouts

B2B

Lead Scoring: Everything to Know About the Process Before, During and After

Jenny Robertson, Taylor Enfinger, Emily Thornton — Annuitas

Marketers might not have a background in data science, but that doesn't mean lead scoring should be ignored. Get best practices on how to design and implement your scoring strategy. Leave ready to jump into your Marketo Engage instance and start seeing results throughout your campaign.

Session highlights:

  • Before you build — the strategy behind your scoring needs and stress-testing your model.
  • While you build — scalability, usability and adaptability (best practices and testing).
  • After you build — monitoring, reporting and optimising.

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