With a long and proud history of operating in the highly regulated gambling industry, Svenska Spel’s vision is clear: “Gambling should be enjoyable for everyone”, so becoming data driven is seen as critical for both preventing gambling addiction and building an internal culture that embraces testing, learning and growth. Petra Blixt, CMO of the Sports & Casino division, has been helping the business deliver on this mandate for change. Hear about what she has learned about the possibilities and challenges inherent in digitally transforming and reorganising a large company as she presents five fundamental steps to speed up your own journey on the path to becoming a data-driven organisation.
Industry Focus: Media & Entertainment
Technical Level: General Audience, Beginner, Beginner to Intermediate
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Marketing Executive, Channel Marketer, Web Marketer, Operations/COO, Project Manager
Business Type: B2C
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