5 Fundamental Steps to Becoming Data Driven - E288

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  • Petra Blixt

    Petra Blixt

    Chief Marketing Officer, Svenska Spel Sports & Casino AB

About the session

With a long and proud history of operating in the highly regulated gambling industry, Svenska Spel’s vision is clear: “Gambling should be enjoyable for everyone”, so becoming data driven is seen as critical for both preventing gambling addiction and building an internal culture that embraces testing, learning and growth. Petra Blixt, CMO of the Sports & Casino division, has been helping the business deliver on this mandate for change. Hear about what she has learned about the possibilities and challenges inherent in digitally transforming and reorganising a large company as she presents five fundamental steps to speed up your own journey on the path to becoming a data-driven organisation.

Track: Personalization

Industry Focus: Media & Entertainment

Technical Level: General Audience, Beginner, Beginner to Intermediate

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Marketing Executive, Channel Marketer, Web Marketer, Operations/COO, Project Manager

Business Type: B2C

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