A New Superpower for the Personalization of Creative Assets - S880
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About the session
Are you happy with the customer experiences you’re making in media and marketing? Thanks to personalization and the explosion of consumer touchpoints, it’s a struggle to create all the quality content and messaging you need as a marketer. Manual production can’t fill this content gap. Teams need automation to successfully scale their capacity and output. Hear how brands are using creative automation to personalize high volumes of creative assets and how creative production workflows need to evolve so that brands can solve personalization at scale for paid and owned media channels.
Session highlights include:
- Why personalization is a creative production problem, and what that means for your organization
- How to empower creative and brand teams to maximize output, not work hours
- How to use creative as a performance lever in digital marketing
Track: Personalization, Content Creation
Industry Focus: Advertising/Publishing, Commerce, Media & Entertainment, Retail
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Advertiser, Campaign Manager, Creative Leader, Digital Marketer, Marketing Executive, Publisher, Channel Marketer, Optimization Manager, Social Marketer, Commerce Marketer
Business Type: B2C
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