Adobe Experience Platform: The CXM Engine Room - S201

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  • Jim Rivera

    Jim Rivera

    Senior Director, Product Management, Experience Platform, Adobe

  • Ken Meyer

    Ken Meyer

    CIO Channel Engineering & Innovation, Truist Financial Corporation

About the session

Winning the race for the hearts, minds, and wallets of your customers starts with getting a better understanding of your customer, predicting their needs, and acting in a trust-based manner to deliver the right experience at the right place and time. In this cornerstone session with Truist Financial Corporation, learn about Adobe Experience Platform and how building an architecture for customer experience management is helping Truist to unlock value for its customers and build trust during its current merger and beyond.

Track: Adobe Experience Platform

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by M2 Partners Inc.

Automating and centralizing real-time data to improve marketing campaigns

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