Adobe Experience Platform: The CXM Engine Room - S201
Closed captions in English, French, and German can be accessed in the video player.
Senior Director, Product Management, Experience Platform, Adobe
CIO Channel Engineering & Innovation, Truist Financial Corporation
About the session
Winning the race for the hearts, minds, and wallets of your customers starts with getting a better understanding of your customer, predicting their needs, and acting in a trust-based manner to deliver the right experience at the right place and time. In this cornerstone session with Truist Financial Corporation, learn about Adobe Experience Platform and how building an architecture for customer experience management is helping Truist to unlock value for its customers and build trust during its current merger and beyond.
Track: Adobe Experience Platform
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO
Business Type: B2B, B2C
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Tools & resources
Adobe Experience PlatformLearn more
Customer Success Presented by M2 Partners Inc.
Automating and centralizing real-time data to improve marketing campaigns