AI/ML for CX: The Hyper-Personalization Genie - E116

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About the session

Hyper-personalized experiences help you serve your customers better without them even having to ask. It’s all about having the right context and sensing, understanding and responding to customer expectations at any point in time. The optimal way to achieve this is by applying the rich predictive and prescriptive insights derived from AI/ML workloads to your customer experience use cases in a timely fashion.

Learn about:

  • The benefits of developing, training, and scoring AI/ML models on top of omnichannel data
  • Leveraging the expertise of your data science teams to develop custom AI/ML solutions
  • Mechanisms for driving hyper-personalization using AI/ML output

Track: Adobe Experience Platform

Technical Level: Beginner to Intermediate

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Data Scientist, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst

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