AI/ML for CX: The Hyper-Personalization Genie - E116
Closed captions in English, French, and German can be accessed in the video player.
Senior Product Manager, Adobe
Senior Data Science Engineer, Adobe
About the session
Hyper-personalized experiences help you serve your customers better without them even having to ask. It’s all about having the right context and sensing, understanding and responding to customer expectations at any point in time. The optimal way to achieve this is by applying the rich predictive and prescriptive insights derived from AI/ML workloads to your customer experience use cases in a timely fashion.
- The benefits of developing, training, and scoring AI/ML models on top of omnichannel data
- Leveraging the expertise of your data science teams to develop custom AI/ML solutions
- Mechanisms for driving hyper-personalization using AI/ML output
Track: Adobe Experience Platform
Technical Level: Beginner to Intermediate
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Data Scientist, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Adobe Experience PlatformLearn more
Adobe SenseiLearn more
Customer Success Presented by FiveOut
Revitalizing a brand and expanding the market