AstraZeneca Addresses COVID-19 Challenges Head On - E266

Closed captions in English, French, and German can be accessed in the video player.

Share this page


  • David Simpson

    David Simpson

    Head of Global Commercial IT (Digital, Respiratory & CVRM), AstraZeneca

About the session

Hear from David Simpson how AstraZeneca is using digital capabilities and agile processes to address the challenges of COVID-19. By partnering with Adobe, AstraZeneca was able to deliver at speed in a rapidly changing environment whilst enabling ‘business as usual’ operations, creating the infrastructure to support 29 countries and 31 languages in 6 months.

Learn how AstraZeneca:

  • Enhanced security and use of Adobe Cloud Manager to support global autoscaling
  • Utilised machine and manual translation capabilities
  • Rolled out Adobe Experience Manager Forms across all countries and languages, including back-end integrations to its medical reporting systems and broader business process integration with call centre reps.

Track: Trends and Inspiration

Industry Focus: Government, Healthcare/Lifesciences

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Commerce Executive, Content Marketer, Optimization Manager, Web Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by Priint

Wago recharges omnichannel publications with automation

By viewing this video, I agree the Adobe family of companies may share my contact information with Priint for marketing purposes. For details see the privacy policy on Priint's sponsor page.