AstraZeneca Addresses COVID-19 Challenges Head On - E266

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Speakers

  • David Simpson

    David Simpson

    Head of Global Commercial IT (Digital, Respiratory & CVRM), AstraZeneca


About the session

Hear from David Simpson how AstraZeneca is using digital capabilities and agile processes to address the challenges of COVID-19. By partnering with Adobe, AstraZeneca was able to deliver at speed in a rapidly changing environment whilst enabling ‘business as usual’ operations, creating the infrastructure to support 29 countries and 31 languages in 6 months.

Learn how AstraZeneca:

  • Enhanced security and use of Adobe Cloud Manager to support global autoscaling
  • Utilised machine and manual translation capabilities
  • Rolled out Adobe Experience Manager Forms across all countries and languages, including back-end integrations to its medical reporting systems and broader business process integration with call centre reps.

Track: Trends and Inspiration

Industry Focus: Government, Healthcare/Lifesciences

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Commerce Executive, Content Marketer, Optimization Manager, Web Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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