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Session Materials
About the session
Hear from David Simpson how AstraZeneca is using digital capabilities and agile processes to address the challenges of COVID-19. By partnering with Adobe, AstraZeneca was able to deliver at speed in a rapidly changing environment whilst enabling ‘business as usual’ operations, creating the infrastructure to support 29 countries and 31 languages in 6 months.
Learn how AstraZeneca:
Track: Trends and Inspiration
Industry Focus: Government, Healthcare/Lifesciences
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Commerce Executive, Content Marketer, Optimization Manager, Web Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer
Business Type: B2C
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