AstraZeneca Addresses COVID-19 Challenges Head On - E266
Closed captions in English, French, and German can be accessed in the video player.
Session Materials
About the session
Hear from David Simpson how AstraZeneca is using digital capabilities and agile processes to address the challenges of COVID-19. By partnering with Adobe, AstraZeneca was able to deliver at speed in a rapidly changing environment whilst enabling ‘business as usual’ operations, creating the infrastructure to support 29 countries and 31 languages in 6 months.
Learn how AstraZeneca:
- Enhanced security and use of Adobe Cloud Manager to support global autoscaling
- Utilised machine and manual translation capabilities
- Rolled out Adobe Experience Manager Forms across all countries and languages, including back-end integrations to its medical reporting systems and broader business process integration with call centre reps.
Track: Trends and Inspiration
Industry Focus: Government, Healthcare/Lifesciences
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Commerce Executive, Content Marketer, Optimization Manager, Web Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer
Business Type: B2C
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