Beyond the Batch and Blast: Building Customer Relationships Through Nurturing - TW102

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About the session

Keeping your audience engaged requires more than just blasting them with nonstop emails. Rather, it involves building a rapport with your audience by fostering trust over time. Nurturing is the process of building relationships with your audience throughout the buying and customer journey. With the Marketo engagement program, marketers can create a consistent dialogue with their audience that increases brand loyalty and confidence with your organization. In this 2-hour training workshop, get coached from Adobe Learning Services expert instructors about how to use the engagement program to build brand advocates.

Track: B2B Marketing and ABM

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Session Type: Training Workshop

Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Operations/COO, Project Manager

Business Type: SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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