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From Tools to Teammates: The Agentic Future of Customer Engagement
Great marketing teams don't just need better tools. They need more hands on deck. In this Strategy keynote, discover how Adobe is redefining customer engagement for the agentic era — where AI doesn't just inform decisions, but works alongside your team to orchestrate experiences across data, journeys, and channels in real time. Discover how leading brands are making the shift from campaign-based execution to continuous, intelligent engagement — and what it means to assign AI a goal rather than just ask it a question. From operational workflows to competitive response campaigns, see how agentic AI transforms the speed and scale of customer engagement without replacing the human creativity and judgment at the heart of great marketing. Join Adobe's Sundeep Parsa, Vice President of Adobe Product, and Anoop Sreenivasan, Intuit's Vice President, Go-To-Market Technologies, for a hands-on look at what agentic customer engagement looks like in practice — and how your organization can put it to work today.
Transforming your Content Supply Chain for the AI World
AI isn’t just accelerating content creation, it’s restructuring the entire content economy and redefining what speed, scale, and relevance mean. Most content supply chains were never built for this level of content demand, and collapse under the weight of real-time personalization, exploding content formats, and new intelligent channels. Learn from Brent Rudewick, VP of Adobe GenStudio Product and Strategy, how Adobe is helping forward‑leaning brands turn this pressure into progress by building a content supply chain for the AI world — shifting from static, linear workflows to dynamic agentic systems where humans guide strategy and AI agents orchestrate execution. Brent will be joined by Moria Fredrickson, VP of Brand and Digital Experience at Lumen, to share how Lumen is partnering with Adobe to transform their content supply chain — realizing the promise of agentic AI while preserving the human creativity that keeps marketing content relatable and engaging.
Moving Enterprises From AI Experimentation to Customer Experience Impact
Enterprises are moving past AI experimentation and focusing on what really matters: results. In this strategy keynote, you’ll hear from leading organizations that are using generative and agentic AI to move faster, reduce operational drag, and deliver better customer experiences. We’ll share concrete examples of how teams are driving measurable value in everyday work, automating image generation, customer journeys, complex workflows, and much more. Sunil Menon, VP of Experience Cloud Portfolio will outline Adobe’s point of view on how this shift is reshaping marketing and customer experience, and why now is the moment to act. You’ll hear from Kelly Mahoney, CMO, and Mike Maresca, CTO, from Ulta Beauty, and Ashley Kramer, VP of Enterprise at OpenAI, and see live demonstrations from Adobe product innovation leaders that bring the strategy to life and show how enterprises are turning AI investment into measurable impact.
Check out Keynotes and Sneaks.
Tuesday, April 21 | 6pm PDT
Sneaks
Get a first look at fresh ideas from Adobe Labs at Sneaks, co‑hosted by comedian, actor, and writer Iliza Shlesinger.
ON DEMAND
Day One Keynote
Join us as NVIDIA, NBCUniversal, and Comcast/Xfinity brand leaders take the stage in the Day One Keynote.
ON DEMAND
Day Two Keynote
Gain insights at the Day Two Keynote from C-suite leaders at Adobe, Procter & Gamble, and DICK'S Sporting Goods.
Get inspired by our featured speakers.
Expert perspectives you won’t want to miss.
Jon Gieselman
Chief Growth Officer, Comcast/Xfinity
Ashish Desai
EVP, AI & Enterprise Innovation, NBC Universal
Emma Chiu
Global Director, VML Intelligence, VML
Neil Letchford
VP Digital Engineering, Virgin Atlantic
David Wadhwani
President, Creative & Productivity Business, Adobe
Jason Carmel
Global Lead, Creative Data, VML
Sundus Alfi
Sr. Editor, Thought Leadership, Oxford Economics
Amit Ahuja
SVP, Experience Cloud Products, Adobe
Anjul Bhambhri
SVP, Experience Cloud Engineering, Adobe
Varun Parmar
General Manager of GenStudio and Firefly Enterprise, Adobe
Adam Justis
VP, Enterprise Marketing - Solution Marketing and Evangelism, Adobe
Eric Matisoff
Adobe Evangelist, Adobe
Catch the latest product announcements.
Dive into the technology unveiled during Adobe Summit — fresh from the stage.
Adobe CX Enterprise
Orchestrate seamless experiences by anticipating intent and personalizing every interaction in real time.
Adobe Brand Intelligence
Ensure brand consistency at scale by automatically applying insights from your assets and decisions.
Adobe CX Enterprise Coworker
Drive continuous execution with minimal oversight using real-time insights and built-in controls.
Meet the 2026 Adobe Experience Maker Awards winners.
Get to know the individuals, teams, and companies shaping the future of customer experience across industries and regions.
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