Bringing Brand, Creative and Technology Together - ANZ261
Closed captions in English, French, and German can be accessed in the video player.
Speakers
-
Senior Advisor Accenture , Accenture
-
Lead Accenture Interactive ANZ, Group CEO / Co-Founder The Monkeys, The Monkeys Part of Accenture Interactive
-
Chief Marketing Officer, IAG
-
Senior Product Manager / Regional Evangelist, Adobe
-
Chief Brand Officer & Marketing Executive, TELSTRA CORPORATION LTD
-
Global Marketing & Transformation Director, GenesisCare
Session Materials
About the session
Fostering a culture of creativity inspires and empowers employees, drives innovation, and produces meaningful customer experiences. As technology enables ever greater benefits at scale, brands must also retain their humanity to best connect with customers. Understanding how to align a personal touch with virtual convenience is crucial to providing outstanding customer experiences in every channel. Sunita Gloster, senior advisor at Accenture, chairs this interactive panel discussion of industry CMOs and Mark Green, co-founder of The Monkeys and lead for Accenture Interactive ANZ.
Track: Trends and Inspiration
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer
Business Type: B2B, B2C, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Customer Success Presented by Accenture
How NatWest delivers best-in-class digital banking journeys
By viewing this video, I agree the Adobe family of companies may share my contact information with Accenture for marketing purposes. For details see the privacy policy on Accenture’s sponsor page.
