Brands recognize that customer experience is the new competitive environment for customers, and 80% of companies believe they deliver “super experiences” to customers, according to Gartner. However, only 8% of customers agree. These statistics shed light on the large gap between what brands deliver and what customers expect. Those who will win in the digital space will be the ones that replicate brick-and-mortar experiences online. Sue Beckett, VP of Digital Marketing and Ecommerce at Lovesac, and Chris Guerra, Co-CEO at Blue Acorn iCi, discuss why now is the time for brands to reevaluate their digital shopping experiences to meet heightened customer expectations.
Lovesac evolved the online research and purchase journey to enhance the brand experience and break the barrier of buying premium products without the ability to physically try them
An immersive customer journey like Lovesac’s digital showroom experience increased conversions and average order value by double digits and improved engagement on Lovesac.com
Track: Digital Commerce
Industry Focus: Commerce, Consumer Goods, Retail
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Developer, Digital Analyst, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, UX/UI/Web Designer
Business Type: B2C
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