Build an Omnichannel Ecosystem That Connects with Customers - E186
Closed captions in English, French, and German can be accessed in the video player.
Group Product Marketing Manager , Adobe
Senior Manager, Campaign Management Systems, Comcast NBC Universal
Head of Marketing Technology, Comcast
About the session
Empowered customer can engage with a brand whenever and however they want. To deliver valuable experiences, marketers must understand and even anticipate when and how a customer engages. Hear how Comcast uses Adobe Campaign to provide omnichannel marketing experiences, automated journeys, and ultimately, better customer experiences that create value for its customers and the company.
In this session, learn:
- Strategies for consolidating marketing channels in a single solution
- How to identify new revenue opportunities by shifting to a customer journey strategy
- Embracing change management for success
Track: Campaign Management
Industry Focus: Media & Entertainment
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Campaign Manager, Marketing Executive, Channel Marketer
Business Type: B2C
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