Building a Scalable Direct-to-Consumer Digital Foundation - S706
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Director of Ecommerce, Pentair
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Head of Digital Strategy, Blue Acorn iCi
Session Materials
About the session
According to Forrester, 45% of online adults want to buy directly from a brand, but why now? With the combination of online stock shortages and physical retail stores closing, consumers are turning directly to brands to fulfill their needs. As a result, B2B companies are investing in digital transformation to align with changing consumer behaviors. Mike Lewis, Director of Ecommerce at Pentair, and Charlie Hall, Head of Digital Strategy at Blue Acorn iCi, share how they accelerated Pentair’s digital transformation to align with fast-changing buying behaviors. Pentair’s new digital direct-to-consumer (DTC) go-to-market strategy builds brand awareness, drives conversions, and collects critical customer data to inform all aspects of the consumer business.
We’ll discuss:
- Why now is the time to accelerate digital transformation
- How to facilitate ongoing customer experience optimization with an experience-driven digital strategy and roadmap
- Which technologies are needed to build a convenient, streamlined DTC channel
Track: Digital Commerce
Industry Focus: Commerce, Manufacturing, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Developer, Digital Analyst, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Commerce Executive, Web Marketer, Commerce Marketer, Web Analyst, UX/UI/Web Designer
Business Type: B2B, B2C
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Tools & resources
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