Charlene Li: The Secret to Being Disruptive - S956

Closed captions in English, French, and German can be accessed in the video player.

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Speakers

  • Charlene Li

    Charlene Li

    Author, Founder/Senior Fellow, Altimeter, a Prophet Company


About the session

Many companies make “disruption” their goal. They believe if they just develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But that’s not how disruption works. Disruption doesn’t create growth; growth creates disruption. While growth is always hard, disruptive growth is exponentially harder, demanding companies to make tough decisions in the face of daunting uncertainties. To be on the right side of that disruption requires having a growth strategy that aligns the entire organization around the future customer experience, as well as the leadership and culture to execute that strategy.

Track: Trends and Inspiration

Technical Level: General Audience

Session Type: Session

Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer

Business Type: B2B, B2C, SMB

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