Consumer Goods Curated Journey
Colgate Palmolive’s Digital Transformation Journey - S756
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Senior Manager, Industry Strategy & Marketing, Adobe
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Associate Director GIT - Global Digital Marketing, Colgate Palmolive
Session Materials
About the session
Colgate Palmolive’s focus on customer experience led to a massive transformation initiative that not only addressed current issues in web content creation and delivery but future-proofed them for ongoing success. Hear how Colgate Palmolive employed critical success factors to align a multibrand organization and successfully migrate hundreds of brand sites to a single solution with Adobe Experience Manager.
Track: Content Creation
Industry Focus: Consumer Goods
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Campaign Manager, Creative Leader, Digital Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Optimization Manager, Commerce Marketer
Business Type: B2B, B2C
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Tools & resources
Customer Success Presented by Cognizant
Creating authentic digital experiences for luxury travelers
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