Consumer Goods Curated Journey

Colgate Palmolive’s Digital Transformation Journey - S756

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  • Bruce Richards

    Bruce Richards

    Senior Manager, Industry Strategy & Marketing, Adobe

  • Jon Schultheiss

    Jon Schultheiss

    Associate Director GIT - Global Digital Marketing, Colgate Palmolive

About the session

Colgate Palmolive’s focus on customer experience led to a massive transformation initiative that not only addressed current issues in web content creation and delivery but future-proofed them for ongoing success. Hear how Colgate Palmolive employed critical success factors to align a multibrand organization and successfully migrate hundreds of brand sites to a single solution with Adobe Experience Manager.

Track: Content Creation

Industry Focus: Consumer Goods

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Campaign Manager, Creative Leader, Digital Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Optimization Manager, Commerce Marketer

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by Cognizant

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