Connected Advertising Across the Organization  - S412

Closed captions in English, French, and German can be accessed in the video player.

Share this page


About the session

The marketer of the future knows that connecting a paid media strategy to analytics organizationally and technologically is paramount for success. Learn how to reach across the aisle and crush your goals by connecting analytics and advertising to create a single source of truth that lets you personalize at scale while complying to privacy. 

Track: Analytics, Insights, and Activation

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Distribution/Wholesale

Technical Level: General Audience

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Advertiser, Business Analyst, Campaign Manager, Digital Analyst, Marketing Executive, Audience Strategist, Channel Marketer

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by R2integrated

Rapid adoption to meet customer experience demands

By viewing this video, I agree the Adobe family of companies may share my contact information with R2integrated for marketing purposes. For details see the privacy policy on R2integrated's sponsor page.