Connected Advertising Across the Organization - S412
Closed captions in English, French, and German can be accessed in the video player.
Head of Product Marketing, Advertising Cloud , Adobe
VP, Digital Transformation, AAA
About the session
The marketer of the future knows that connecting a paid media strategy to analytics organizationally and technologically is paramount for success. Learn how to reach across the aisle and crush your goals by connecting analytics and advertising to create a single source of truth that lets you personalize at scale while complying to privacy.
Track: Analytics, Insights, and Activation
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Advertiser, Business Analyst, Campaign Manager, Digital Analyst, Marketing Executive, Audience Strategist, Channel Marketer
Business Type: B2B, B2C
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