Connected Advertising Across the Organization  - S412

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About the session

The marketer of the future knows that connecting a paid media strategy to analytics organizationally and technologically is paramount for success. Learn how to reach across the aisle and crush your goals by connecting analytics and advertising to create a single source of truth that lets you personalize at scale while complying to privacy. 

Track: Analytics, Insights, and Activation

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Distribution/Wholesale

Technical Level: General Audience

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Advertiser, Business Analyst, Campaign Manager, Digital Analyst, Marketing Executive, Audience Strategist, Channel Marketer

Business Type: B2B, B2C

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