Content Strategy and Architecture: Design to Drive Velocity - S505

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About the session

The role of content strategy in today’s digital ecosystem has never been more convoluted ... or important. Because content is inextricably linked with code, how it’s defined must evolve. Explore a modern paradigm for content strategy with emphasis on one of the most misunderstood areas: content architecture. Through workflows, permissions, and authoring models, learn how content architecture is a crucial part of the infrastructure needed to achieve content velocity.


Join us to discuss:


  • The interwoven systems of content strategy – UX, architecture, marketing, and editorial practices – and how these areas align to Adobe products
  • What the main elements of content architecture consist of within your digital ecosystem
  • Why content architecture and a holistic view of strategy are critical to content velocity

Track: Content Creation

Industry Focus: Financial Services & Insurance, High Tech, Manufacturing, Retail, Telecommunications

Technical Level: Beginner

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Creative Leader, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Content Marketer, Operations/COO

Business Type: B2B, B2C

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