The role of content strategy in today’s digital ecosystem has never been more convoluted ... or important. Because content is inextricably linked with code, how it’s defined must evolve. Explore a modern paradigm for content strategy with emphasis on one of the most misunderstood areas: content architecture. Through workflows, permissions, and authoring models, learn how content architecture is a crucial part of the infrastructure needed to achieve content velocity.
Join us to discuss:
The interwoven systems of content strategy – UX, architecture, marketing, and editorial practices – and how these areas align to Adobe products
What the main elements of content architecture consist of within your digital ecosystem
Why content architecture and a holistic view of strategy are critical to content velocity
Track: Content Creation
Industry Focus: Financial Services & Insurance, High Tech, Manufacturing, Retail, Telecommunications
Technical Level: Beginner
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Creative Leader, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Content Marketer, Operations/COO
Business Type: B2B, B2C
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