The role of content strategy in today’s digital ecosystem has never been more convoluted ... or important. Because content is inextricably linked with code, how it’s defined must evolve. Explore a modern paradigm for content strategy with emphasis on one of the most misunderstood areas: content architecture. Through workflows, permissions, and authoring models, learn how content architecture is a crucial part of the infrastructure needed to achieve content velocity.

Join us to discuss:

• The interwoven systems of content strategy – UX, architecture, marketing, and editorial practices – and how these areas align to Adobe products
• What the main elements of content architecture consist of within your digital ecosystem
• Why content architecture and a holistic view of strategy are critical to content velocity