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About the session
The role of content strategy in today’s digital ecosystem has never been more convoluted ... or important. Because content is inextricably linked with code, how it’s defined must evolve. Explore a modern paradigm for content strategy with emphasis on one of the most misunderstood areas: content architecture. Through workflows, permissions, and authoring models, learn how content architecture is a crucial part of the infrastructure needed to achieve content velocity.
Join us to discuss:
Track: Content Creation
Industry Focus: Financial Services & Insurance, High Tech, Manufacturing, Retail, Telecommunications
Technical Level: Beginner
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Creative Leader, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Content Marketer, Operations/COO
Business Type: B2B, B2C
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