For years, the B2B side of financial services succeeded without needing to make a significantly focused investment in digital capabilities. However that’s changing. In the past couple of years, JP Morgan Asset Management has underwent digital transformation that continues to accelerate, especially during the pandemic and the limited ability to conduct face-to-face interactions. Additionally, the emergence of other trends that depend on digital, has catapulted marketers and technologists into the inevitable. There’s now an urgency to drive the same kind of personal engagement that was once had across the table to online.
In this session, learn about:
- JP Morgan’s approach, challenges, and successes in launching an entirely new digital experience and digital engagement platform for its Asset Management businesses globally
- Managing change, gaining regional alignment, and the impact of investing in a more modern marketing technology stack