Financial Services Curated Journey
Delivering Global B2B Digital Experiences in Financial Services - S752
Closed captions in English, French, and German can be accessed in the video player.
Financial Industry Strategy, Adobe
Global Head of Marketing Technology at J.P. Morgan, JP Morgan Chase
About the session
For years, the B2B side of financial services succeeded without needing to make a significantly focused investment in digital capabilities. However that’s changing. In the past couple of years, JP Morgan Asset Management has underwent digital transformation that continues to accelerate, especially during the pandemic and the limited ability to conduct face-to-face interactions. Additionally, the emergence of other trends that depend on digital, has catapulted marketers and technologists into the inevitable. There’s now an urgency to drive the same kind of personal engagement that was once had across the table to online.
In this session, learn about:
- JP Morgan’s approach, challenges, and successes in launching an entirely new digital experience and digital engagement platform for its Asset Management businesses globally
- Managing change, gaining regional alignment, and the impact of investing in a more modern marketing technology stack
Track: Personalization, B2B Marketing and ABM, Content Creation
Industry Focus: Financial Services & Insurance
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Content Marketer, Web Analyst
Business Type: B2B
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