In today’s experience era, brands must go above and beyond products or services to capture the hearts and minds of consumers. Customers expect experiences that are relevant, timely and personal across all channels and devices. And with the impact of COVID-19 and the acceleration of digital adoption, it has become mission critical for brands to reexamine their traditional approaches in engaging consumers and put customer-centricity front and centre of their marketing strategy.
Hear from the Central Group and The 1, Thailand’s leader in the retail space and beyond, on how they built their foundation to deliver seamless cross-channel experiences that put the customer first
Track: Campaign Management
Industry Focus: Retail
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Channel Marketer, Web Marketer
Business Type: B2C
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