Designing a One-of-a-Kind Experience With Melissa and Doug - S873

Closed captions in English, French, and German can be accessed in the video player.

Share this page


By clicking add to schedule, I agree the Adobe family of companies may share my contact information with Corra to contact me about this session. This session may be viewed without adding it to your schedule.

About the session

How do you design a digital experience inspired by the uniquely personal journey of one extraordinary individual? Certainly not with a handbook or templated theme. Melissa and Doug, the creators of their namesake toy empire, are onto their next venture:, a digital ecosystem born from Melissa’s experience with existential depression and anxiety. Their mission? To guide a community of “seekers” on their own path to self-acceptance. Hear Melissa passionately recall how her vision came to life with the help of Corra’s innovative team and Magento’s headless technology/PWA framework.

This session covers:

  • Advice from Doug on building something that’s never been done before
  • How Melissa reimagined content, commerce, and community in an entirely new way
  • How the LifeLines team quickly built the brand, business model, and user experience strategy from the ground up

Track: Digital Commerce

Industry Focus: Advertising/Publishing, Commerce

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Digital Marketer, Marketing Executive, Mobile Marketer, Commerce Executive, Optimization Manager, Web Marketer, Commerce Marketer

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by Corra

Designing a one-of-a-kind PWA site with Melissa and Doug

By viewing this video, I agree the Adobe family of companies may share my contact information with Corra for marketing purposes. For details see the privacy policy on Corra’s sponsor page.