Designing a One-of-a-Kind Experience With Melissa and Doug - S873

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About the session

How do you design a digital experience inspired by the uniquely personal journey of one extraordinary individual? Certainly not with a handbook or templated theme. Melissa and Doug, the creators of their namesake toy empire, are onto their next venture: LifeLines.com, a digital ecosystem born from Melissa’s experience with existential depression and anxiety. Their mission? To guide a community of “seekers” on their own path to self-acceptance. Hear Melissa passionately recall how her vision came to life with the help of Corra’s innovative team and Magento’s headless technology/PWA framework.

This session covers:

  • Advice from Doug on building something that’s never been done before
  • How Melissa reimagined content, commerce, and community in an entirely new way
  • How the LifeLines team quickly built the brand, business model, and user experience strategy from the ground up

Track: Digital Commerce

Industry Focus: Advertising/Publishing, Commerce

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Digital Marketer, Marketing Executive, Mobile Marketer, Commerce Executive, Optimization Manager, Web Marketer, Commerce Marketer

Business Type: B2C

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Customer Success Presented by Corra

Designing a one-of-a-kind PWA site with Melissa and Doug