Designing a One-of-a-Kind Experience With Melissa and Doug - S873
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Senior Vice President of Digital Experience & Strategy, Corra
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LifeLines
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Co-Founder and CEO , LifeLines
Session Materials
About the session
How do you design a digital experience inspired by the uniquely personal journey of one extraordinary individual? Certainly not with a handbook or templated theme. Melissa and Doug, the creators of their namesake toy empire, are onto their next venture: LifeLines.com, a digital ecosystem born from Melissa’s experience with existential depression and anxiety. Their mission? To guide a community of “seekers” on their own path to self-acceptance. Hear Melissa passionately recall how her vision came to life with the help of Corra’s innovative team and Magento’s headless technology/PWA framework.
This session covers:
- Advice from Doug on building something that’s never been done before
- How Melissa reimagined content, commerce, and community in an entirely new way
- How the LifeLines team quickly built the brand, business model, and user experience strategy from the ground up
Track: Digital Commerce
Industry Focus: Advertising/Publishing, Commerce
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Digital Marketer, Marketing Executive, Mobile Marketer, Commerce Executive, Optimization Manager, Web Marketer, Commerce Marketer
Business Type: B2C
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Tools & resources
Customer Success Presented by Corra
Designing a one-of-a-kind PWA site with Melissa and Doug
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