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How do you design a digital experience inspired by the uniquely personal journey of one extraordinary individual? Certainly not with a handbook or templated theme. Melissa and Doug, the creators of their namesake toy empire, are onto their next venture: LifeLines.com, a digital ecosystem born from Melissa’s experience with existential depression and anxiety. Their mission? To guide a community of “seekers” on their own path to self-acceptance. Hear Melissa passionately recall how her vision came to life with the help of Corra’s innovative team and Magento’s headless technology/PWA framework.
This session covers:
Advice from Doug on building something that’s never been done before
How Melissa reimagined content, commerce, and community in an entirely new way
How the LifeLines team quickly built the brand, business model, and user experience strategy from the ground up
Track: Digital Commerce
Industry Focus: Advertising/Publishing, Commerce
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Digital Marketer, Marketing Executive, Mobile Marketer, Commerce Executive, Optimization Manager, Web Marketer, Commerce Marketer
Business Type: B2C
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