Do You Trust Me? Great CX Is Built on Customer Trust - E117

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About the session

Consumer trust is key to getting access to and using the data you need to personalize customer experiences. Learn how to build confidence in your brand’s ability to use data responsibly and provide consumers with transparency and control over their data to deliver great customer experiences.

In this session:

  • How to build consumer trust by implementing and managing data governance, privacy, and security
  • Sneak peek into key trust trends and capabilities, such as enforcement and consent management

Track: Adobe Experience Platform

Technical Level: Beginner to Intermediate

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by FiveOut

Revitalizing a brand and expanding the market

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