Do You Trust Me? Great CX Is Built on Customer Trust - E117
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Senior Product Manager, Experience Platform, Adobe
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Product Marketing Manager, Adobe
Session Materials
About the session
Consumer trust is key to getting access to and using the data you need to personalize customer experiences. Learn how to build confidence in your brand’s ability to use data responsibly and provide consumers with transparency and control over their data to deliver great customer experiences.
In this session:
- How to build consumer trust by implementing and managing data governance, privacy, and security
- Sneak peek into key trust trends and capabilities, such as enforcement and consent management
Track: Adobe Experience Platform
Technical Level: Beginner to Intermediate
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst
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Tools & resources
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