Don’t Be a Basic Batch 2: Customer-Centric Smart Nurtures - S107
Closed captions in English, French, and German can be accessed in the video player.
Former Director of Client Strategy at DigitalPi
Former Director of Client Services at DigitalPi
About the session
Jess and Jenn from Digital Pi are back again to show you that Basic isn’t always bad. Creating a personalized experience doesn’t equate to an overly complex process. We are here to show you how to architect all your nurtures into a single, global nurture program with a minimalist framework that will drive maximum engagement. This 5-step framework guides you through your nurture journey. How to get on the Nurture Bus, how to get off it, when to switch to a different Nurture Bus, when to pause, and know where your Nurture Bus is going.
Learn how to:
- Architect your nurture to drive a unified global message
- Track product interest to power a personalized experience
- Reap the reporting benefits with a solid framework
Track: B2B Marketing and ABM
Technical Level: Intermediate
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Advertiser, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst
Business Type: B2B, SMB
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Tools & resources
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