Don’t Be a Basic Batch 2: Customer-Centric Smart Nurtures - S107

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  • Jessica Kao

    Jessica Kao

    Former Director of Client Strategy at DigitalPi

  • Jenn DiMaria

    Jenn DiMaria

    Former Director of Client Services at DigitalPi

About the session

Jess and Jenn from Digital Pi are back again to show you that Basic isn’t always bad. Creating a personalized experience doesn’t equate to an overly complex process. We are here to show you how to architect all your nurtures into a single, global nurture program with a minimalist framework that will drive maximum engagement. This 5-step framework guides you through your nurture journey. How to get on the Nurture Bus, how to get off it, when to switch to a different Nurture Bus, when to pause, and know where your Nurture Bus is going.

Learn how to:

  • Architect your nurture to drive a unified global message
  • Track product interest to power a personalized experience
  • Reap the reporting benefits with a solid framework

Track: B2B Marketing and ABM

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Advertiser, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst

Business Type: B2B, SMB

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