Driving Adoption: How SalonCentric Pivoted to Digital B2B - S708
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Chief Commerce Officer, Rightpoint
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Director, Digital Marketing & eCommerce, SalonCentric
Session Materials
About the session
In the modern B2B context, getting customers to shift over to your new digital platform takes a lot of work in training, enablement, and true convenience. The hardest challenge to solve is getting buy-in from your customers and driving adoption to the platform, and when that platform is commerce-centric, the stakes are high. Hear how L’Oréal is driving adoption with its distributors, and how SalonCentric is using this model to launch distributor-branded portals with Magento Commerce. Discover the future of B-to-little-B is for the global beauty giant.
Learn why:
- B2B adoption requires building capability in process, people, AND technology to be successful
- Product data definitions and merchandising by region can be tricky even for the largest retailers
- Even successful project launches have challenges along the way
Track: Digital Commerce
Industry Focus: Commerce, Consumer Goods, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, UX/UI/Web Designer
Business Type: B2B
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Tools & resources
Customer Success Presented by Rightpoint Consulting
Modernization of digital commerce leads to 300% increase in conversion
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