Director, Digital Marketing & eCommerce, SalonCentric
About the session
In the modern B2B context, getting customers to shift over to your new digital platform takes a lot of work in training, enablement, and true convenience. The hardest challenge to solve is getting buy-in from your customers and driving adoption to the platform, and when that platform is commerce-centric, the stakes are high. Hear how L’Oréal is driving adoption with its distributors, and how SalonCentric is using this model to launch distributor-branded portals with Magento Commerce. Discover the future of B-to-little-B is for the global beauty giant.
B2B adoption requires building capability in process, people, AND technology to be successful
Product data definitions and merchandising by region can be tricky even for the largest retailers
Even successful project launches have challenges along the way
Track: Digital Commerce
Industry Focus: Commerce, Consumer Goods, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, UX/UI/Web Designer
Business Type: B2B
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