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Fitness in the Next Normal - S881
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Chief Marketing & Technology Officer, GoodLife Fitness
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Managing Partner, ICF Next
Session Materials
About the session
Come on, give me just two more! That used to be heard all over in gyms across the world ... three inches from your face. Now, you hear it through a tablet or computer screen as part of an at-home setup. Companies like Peloton, Mirror, and Tonal have taken the industry – and living rooms – by storm. But for many people, physical gyms are still the best way to get and stay in shape. GoodLife Fitness was already on a transformation to become the best “live” and “digital” fitness company before COVID-19. In a world in which your members can’t step foot in your gyms for an extended time period, how do you continue to meet their needs? You double-down on your digital transformation to connect with your members wherever they need you to be.
Hear how GoodLife Fitness:
- Built a customer experience strategy for growth, even in a pandemic
- Uses Adobe Experience Cloud solutions, including Adobe Experience Manager, Adobe Analytics, Adobe Campaign, Adobe Target, and Magento, to power B2C and B2B experiences
- Is focused on member retention using digital channels in an industry that is plagued with high attrition
Track: Analytics, Insights, and Activation, Personalization, Campaign Management, Digital Commerce
Industry Focus: Commerce, Consumer Goods, Healthcare/Lifesciences, Retail, Travel & Hospitality
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Segmentation Specialist, Channel Marketer, Commerce Executive, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer
Business Type: B2C
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