Media & Entertainment Curated Journey
Flawless and Consistent Omnichannel Personalization in M&E - S750
Closed captions in English, French, and German can be accessed in the video player.
Speakers
-
SVP Lifecycle Marketing & Strategy, Comcast
-
VP Media, Entertainment, Sports, and Communications, Adobe
-
Senior Manager, Deloitte Consulting LLP, Deloitte
Session Materials
About the session
Learn how to simplify your personalization strategy and how to build seamless and consistent data-driven journeys. Hear firsthand from Courtney Goldstein, Comcast’s SVP of lifecycle marketing, on how they have transformed their business through consistent omni-channel personalization to amplify the customer experience. Then, hear from Chad Deweese, Sr. Mr. of Sports Strategy, Analytics & Technology at Deloitte, on the present and future of Fan Engagement.
Key topics include:
- Real-time personalization: Leveraging data to anticipate needs at critical moments in the customer journey.
- Creating a collaborative internal environment and reducing hand-off friction.
- Engage fans and monetize that opportunity. When and how do they want to engage.
- Build and expand the foundation, grow the core business, and build new businesses -all based on data.
Track: Analytics, Insights, and Activation, Personalization
Industry Focus: Media & Entertainment, Telecommunications
Technical Level: Intermediate, Beginner to Intermediate
Presentation Style: Case/Use Study, Thought Leadership
Session Type: Session
Audience Type: Digital Marketer, Marketing Executive, Channel Marketer
Business Type: B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Customer Success Presented by Capgemini
Redefining the student journey for lifelong learning
By viewing this video, I agree the Adobe family of companies may share my contact information with Capgemini for marketing purposes. For details see the privacy policy on Capgemini’s sponsor page.