Learn how to simplify your personalization strategy and how to build seamless and consistent data-driven journeys. Hear firsthand from Courtney Goldstein, Comcast’s SVP of lifecycle marketing, on how they have transformed their business through consistent omni-channel personalization to amplify the customer experience. Then, hear from Chad Deweese, Sr. Mr. of Sports Strategy, Analytics & Technology at Deloitte, on the present and future of Fan Engagement.
Key topics include:
- Real-time personalization: Leveraging data to anticipate needs at critical moments in the customer journey.
- Creating a collaborative internal environment and reducing hand-off friction.
- Engage fans and monetize that opportunity. When and how do they want to engage.
- Build and expand the foundation, grow the core business, and build new businesses -all based on data.