Media & Entertainment Curated Journey
Flawless and Consistent Omnichannel Personalization in M&E - S750
Closed captions in English, French, and German can be accessed in the video player.
SVP Lifecycle Marketing & Strategy, Comcast
VP Media, Entertainment, Sports, and Communications, Adobe
Senior Manager, Deloitte Consulting LLP, Deloitte
About the session
Learn how to simplify your personalization strategy and how to build seamless and consistent data-driven journeys. Hear firsthand from Courtney Goldstein, Comcast’s SVP of lifecycle marketing, on how they have transformed their business through consistent omni-channel personalization to amplify the customer experience. Then, hear from Chad Deweese, Sr. Mr. of Sports Strategy, Analytics & Technology at Deloitte, on the present and future of Fan Engagement.
Key topics include:
- Real-time personalization: Leveraging data to anticipate needs at critical moments in the customer journey.
- Creating a collaborative internal environment and reducing hand-off friction.
- Engage fans and monetize that opportunity. When and how do they want to engage.
- Build and expand the foundation, grow the core business, and build new businesses -all based on data.
Track: Analytics, Insights, and Activation, Personalization
Industry Focus: Media & Entertainment, Telecommunications
Technical Level: Intermediate, Beginner to Intermediate
Presentation Style: Case/Use Study, Thought Leadership
Session Type: Session
Audience Type: Digital Marketer, Marketing Executive, Channel Marketer
Business Type: B2C
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