Media & Entertainment Curated Journey

Flawless and Consistent Omnichannel Personalization in M&E - S750

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Speakers


About the session

Learn how to simplify your personalization strategy and how to build seamless and consistent data-driven journeys. Hear firsthand from Courtney Goldstein, Comcast’s SVP of lifecycle marketing, on how they have transformed their business through consistent omni-channel personalization to amplify the customer experience. Then, hear from Chad Deweese, Sr. Mr. of Sports Strategy, Analytics & Technology at Deloitte, on the present and future of Fan Engagement.

Key topics include:

  • Real-time personalization: Leveraging data to anticipate needs at critical moments in the customer journey.
  • Creating a collaborative internal environment and reducing hand-off friction.
  • Engage fans and monetize that opportunity. When and how do they want to engage.
  • Build and expand the foundation, grow the core business, and build new businesses -all based on data.

Track: Analytics, Insights, and Activation, Personalization

Industry Focus: Media & Entertainment, Telecommunications

Technical Level: Intermediate, Beginner to Intermediate

Presentation Style: Case/Use Study, Thought Leadership

Session Type: Session

Audience Type: Digital Marketer, Marketing Executive, Channel Marketer

Business Type: B2C

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