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Fresh Solutions for Audience Engagement in a Connected World - S867
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Session Materials
About the session
Learn how top CMOs are creating new value in a world where people are inundated with emails, ads, alerts, and targeted messages. Winning brands are embracing a new playbook to differentiate themselves in a hyper-connected digital economy. Understand how new comprehensive personalization and integrated experiences come to life using the complementary architecture of the Adobe suite.
Our experts share how:
- B2B and B2C engagement strategies have evolved to B2E marketing
- Marketo, Adobe Analytics, Adobe Target, and Adobe Experience Platform drive differentiated brand experiences
- Marketing leaders can elevate their messaging and touchpoints across digital and physical channels
Track: Personalization, Trends and Inspiration
Industry Focus: Healthcare/Lifesciences
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Digital Marketer, Marketing Executive, Audience Strategist, Content Marketer, Optimization Manager
Business Type: B2C
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