Fresh Solutions for Audience Engagement in a Connected World - S867

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About the session

Learn how top CMOs are creating new value in a world where people are inundated with emails, ads, alerts, and targeted messages. Winning brands are embracing a new playbook to differentiate themselves in a hyper-connected digital economy. Understand how new comprehensive personalization and integrated experiences come to life using the complementary architecture of the Adobe suite.

Our experts share how:

  • B2B and B2C engagement strategies have evolved to B2E marketing
  • Marketo, Adobe Analytics, Adobe Target, and Adobe Experience Platform drive differentiated brand experiences
  • Marketing leaders can elevate their messaging and touchpoints across digital and physical channels

Track: Personalization, Trends and Inspiration

Industry Focus: Healthcare/Lifesciences

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Digital Marketer, Marketing Executive, Audience Strategist, Content Marketer, Optimization Manager

Business Type: B2C

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