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About the session
Learn how top CMOs are creating new value in a world where people are inundated with emails, ads, alerts, and targeted messages. Winning brands are embracing a new playbook to differentiate themselves in a hyper-connected digital economy. Understand how new comprehensive personalization and integrated experiences come to life using the complementary architecture of the Adobe suite.
Our experts share how:
B2B and B2C engagement strategies have evolved to B2E marketing