Get the Scoop on Ben & Jerry’s 40 Years of Optimization - E189

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Speakers

  • Michael Hayes

    Michael Hayes

    Global Head of Digital & Technology, Ben and Jerry's

About the session

In a digital world where you can optimize everything, how do you ensure scalability and impact? What started in a renovated gas station in Burlington, Vermont in 1978 has become a global business that seeks to make the best possible ice cream in the nicest way possible. Mike Hayes, Ben & Jerry’s global head of digital technology, shares how the company uses digital and technology to optimize their tactics to drive Ben & Jerry’s three-part mission.

In this session you will learn:

  • Enabling real-time optimization at a global scale
  • Leveraging data to create a circular feedback loop
  • Finding the balance of art and science to drive impact

Track: Content Creation

Industry Focus: Consumer Goods, Retail

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Advertiser, Campaign Manager, Creative Leader, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Content Marketer, Social Marketer, Web Marketer

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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