How to Kickstart your ACS Operations for Success - E180
Closed captions in English, French, and German can be accessed in the video player.
Director Digital Transformation , Sunstar Suisse SA
Lead Consultant CRO / Email Marketing, dentsu
About the session
During the best of times, launching and onboarding a marketing campaign tool requires a strong plan and dedicated resource. So what happens when a pandemic hits and you need to kickstart your digital operations, and fast? When the world locked down, sales teams at Sunstar no longer had physical access to customers yet within weeks, marketing teams with no previous marketing automation experience across EMEA were up and running with Adobe Campaign Standard (ACS). Find out how they helped to build relationships and drive product sell-in, reshaping their onboarding and enablement process for the better, and for the future.
Join the session to learn how Sunstar launched ACS across multiple markets, during a pandemic, driving their digital transformation.
Track: Campaign Management
Industry Focus: Commerce, Consumer Goods, Healthcare/Lifesciences, Manufacturing, Retail
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Campaign Manager, Digital Marketer, Email Marketer, Segmentation Specialist, Channel Marketer, Project Manager
Business Type: B2B
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Automating and centralizing real-time data to improve marketing campaigns